A series that spotlights the inspiring women who are building inspiring things.
Gabrielle Mandel is the founder of Supra Endura, a womenswear collection that features stunning prints with a philanthropic meaning. For every sale, a portion of the proceeds support the cause that inspired the print. We're pretty obsessed! Follow Surpa Endura on Instagram for magical prints that will keep you inspired.
Why did you start Supra Endura?
After working in the fashion industry for a number of years, I really wanted to create my own line. I felt that my designs were new and different and that I wanted to be part of the broader fashion conversation. I was also really inspired by how social art was both beautiful and beneficial. I wanted to create something unique that also raised funds and awareness for nonprofits.
What was your most exciting day as a founder? What happened? Why was it the best?
It is hard to say what my most exciting day is. I get really excited by the small things that work out, and for all of the big things I have usually been planning and celebrating them for over a year in advance, so when they actually launch I almost forget that the public is seeing them for the first time. I was really excited when I launched a collaboration with Urban Outfitters on a scarf that sold in stores and in key retail location across the US. I am also excited to have my scarves sold at the Museum of Contemporary Art Chicago, which just happened this month. Currently, I am working on a custom wedding dress for a customer. I don't do custom pieces and I don't do wedding dresses, but is is super modern and looks amazing on her.
What is your biggest struggle in the hustle? (Be honest!)
There are a lot of struggles in running a business. I also do a lot of freelance work and teach along with running my business. For me, I say yes to a lot of projects and sometimes it gets really hard to manage everything and do everything with the same standard of quality. At the same time, I think a lot of entrepreneurs today have a few different hustles and I think each one feeds the other. It gets really hard to find balance, but then there are also really amazing moments when I find myself doing really cool things.
What is the item on your to do list that you wish you never had to do?
Truthfully, sewing. I know some designer love to sew, but for me it is always a means to an end. I can do it but I don't necessarily enjoy it.
If there was a brand/marketing/PR genie that would hand you one achievement, what would it be?
I really want to make Instagram a major sales channel for my brand, and making that happen would be amazing.
What is your favorite Instagram feed right now?
What is an article you read / podcast you listened to recently that felt like the writer/host was in your brain?
I think Raise Your Hand Say Yes is a great podcast for the creative entrepreneur
Let's end on a non-work note! Favorite place you have ever been?
I don't know if I have a favorite but Barcelona was pretty amazing.
CEO & Founder of Tactile